About Us
Our Beginnings
There I was, working in the kitchen at the American Academy of Rome, where Alice Waters had just finished creating a sustainable food program for the institution. The changes she created were transformative, and just like that, my career took a turn! I made my first film documenting Alice’s work. And with that experience came the realization that helping others share their stories through professional video storytelling could make a positive difference in the world.
Since 2011, One Hundred Seconds has partnered with over 200 clients, consisting of purpose-driven nonprofits, B Corps, and community-minded businesses, creating short films to shine a light on the good they’re doing in the world. And we have fun doing it!
The name One Hundred Seconds comes from our roots in short-form storytelling. While our videos are not bound to 100 seconds in length, we use that number as part of our ethos: being intentional and concise. Our signature style takes on a cinematic documentary approach that places real people at the heart of the story, creating authentic, emotionally resonant films.
Founder, Zach ShapiroWe Believe in B–Corp
One Hundred Seconds has been B Corporation certified since 2017. While we’ve worked with a wide range of clients, many are also B Corps committed to using business as a force for good. B Corps are mission-driven companies that have a purpose beyond profit seeking. We meet high standards of positively impacting society and the environment, understanding our critical role in the challenges of today and the solutions of tomorrow.
One Hundred Seconds is also a proud member of 1% for the Planet and Business for a Better Portland, aligning our work with those striving to build a more equitable and sustainable world.
Our Values
Making the World a Better Place: We are committed to living our values and being the change we want to see in the world. This is our core value that guides every decision we make, from our business practices to the kinds of stories we tell.
Real Stories. Real Connections: We believe in the power of real stories told by real people. We foster genuine connections by working with non-actors, enhancing the storytelling experience and making authenticity the cornerstone of our approach.
Cinematography Over Videography: Our team has extensive backgrounds in commercial and narrative film production, and we enter every project as filmmakers. We bring cinematography rather than videography - painting with light and composing shots that contribute to the storytelling and emotion.
Client Centric Approach: We want to help you tell Your story. While we bring creative approaches to help shape a narrative, it all stems from your vision, mission and goals.
Serious about Impact, Playful in Approach: We approach our work with the seriousness it deserves while infusing a touch of playfulness that sparks creativity and connection. And you're invited to the party!