About Our Client
One Hundred Seconds donates an annual Spotlight Video to a non-profit whose mission we want to help share. Our most recent Spotlight video went to Leaders Become Legends. This non-profit leads an empowering organization that’s good for the community at every level. Their programs mentor BIPOC frontline community members, leading to employment in the green sector.
The Challenge
Leaders Become Legends provides a diverse range of services to the participants in their programs. They believe in healing and uplifting the community with a wide reach.
To tell their story truthfully, we had to listen and understand Leaders Become Legends’ mission. It was important to capture the range of their impact and hear from participants whose lives have changed through the program.
Our Approach to Fundraising Video Production
We shadowed the founders and participants of Leaders Become Legends in their offices, classrooms, and out in the field. By spending time with the organization in different environments, we were able to capture the range of their impact—from classroom education and hands-on training, to support networks, and field work.
The founders of Leaders Become Legends have their own inspirational stories, which we wanted to include, along with hearing from people in the program. We interviewed the three founders, three participants, and a community partner.
The story we formed explores the inspiration behind Leaders Become Legends and how it has come to life through the participants’ journeys. It shows how much of this success comes from the founders truly understanding the participants’ needs because of their shared lived experiences.
Capturing Impact
When we began filming, Leaders Become Legends were still building their training site. We captured this space under construction, being built by participants in their program, while hearing the founders’ hopes for what the new space could do for the community. By the time we filmed our last interviews, the space was complete. Our interview locations reflect the space's physical transformation and show how they turned their dream into reality.
The Results
We’re so proud of this spotlight video. We believe in Leaders Become Legends’ mission and donated this video to help spread it. The video highlights their story, mission, and impact in an authentic, emotionally powerful way that can bring them more partners and sponsors. Consider being one yourself!
