Electric Vehicle Video Production in Rural Oregon
About Our Client
EVMath.org has a simple mission: cut through the political nonsense surrounding electric vehicles to help people make the switch. The nonprofit venture values EVs positive impact on the environment but understands that the dollars and sense are what lead people to make their purchasing decisions.
The Challenge
EVmath.org believes that EVs are a better product for most people, most of the time. The cars should speak for themselves—they don’t require gasoline or oil changes, saving people time and money. However, there’s a lot of arguments surrounding EVs. It was One Hundred Second’s job to tell real people’s stories about their EV experience, helping viewers come to their own conclusions.
The Solution
We created 7 videos that focus on the stories of rural Oregonians who are ahead of the curve on the shift to electric. Each video highlighted a different aspect of being a rural EV owner, including test drives, cost savings, charging infrastructure, and energy efficiency. Understanding that people are still on the fence about EVs, we used a narrative framework that introduces the myths, then dispels them. We visited EV-enthusiasts in their homes and workplaces, filming their EVs tackling the rural roads.
The videos also introduce the problem that basic necessities are far from rural areas, leaving residents to rely heavily on their vehicles. This constant mileage puts a strain on trucks, which need to be relied on for heavy-duty work. We show how owning an EV is the solution!
The Results
EVmath.org used the videos on its website to help real people make informed decisions about EVs.
Brandy’s Video | EV Mileage
Brandy, a mother and accountant who is married into a fifth-generation cattle ranch, depends on her EV to drive the kids to school. Their EV takes on the miles, so their truck can stay healthy for farm operations.
EV Test Drive Video
Brandy, Robert, and Chris shared the stories of their first test drive. They made it sound so fun that we decided to take one!
EV Dealership Video
Father-and-son duo Alan and Derek have a wealth of knowledge about EVs, which is why their dealership, TC Chevrolet, leads in EV sales. We learn about the simplicity of servicing an EV and go along on a customer's first EV test drive.
