Healthcare Video Production Case Study: Inner Gate Health & Wellness

Mar 26

Inner Gate Health & Wellness is a Portland, Oregon-based clinic offering integrative care through acupuncture, naturopathic medicine, chiropractic, and massage therapy.

We partnered with their team to produce a series of healthcare marketing videos designed to build trust with new patients and increase website conversion.

The Challenge

Inner Gate needed a set of healthcare marketing videos that would immediately build trust with new site visitors and clearly communicate their integrative approach. They came to us for an About Us video for their homepage as well as specialty videos for each of their four modalities.

Our Approach to Healthcare Video Production

We had pre-interviews with each practitioner, which helped them feel comfortable for their on-camera interviews and helped us become familiar with their practice. The subjects being relaxed on-camera would build trust with the audience. And the information we gleaned shaped our interview questions to uncover the unique approaches and benefits of their modality.

The pre-interviews also helped us prepare for B-roll. We learned that Michael, the Chiropractor, teaches rehabilitation techniques to his patients, so we made sure to film it. We learned Mizuko, the Massage Therapist, was trained in deep listening and attunement, so we planned close-ups of him, moments of stillness, and shots of his intake with the client to convey the idea. We wanted to find the special moments that made the clinic stand out from the rest.

We had to capture the five videos within a tight schedule and work in tight spaces. Like Mizuko massaging out the kinks, we made sure to plan ahead, smoothing out our day. We arrived as a light, nimble, and prepared crew.

Filming in a Real Clinical Environment

We filmed each practitioner in the real-world environment where they work, an environment they’re comfortable in, lightly dressing the space to feel extra calming. We filmed them going through each step of their practice with a patient they had a pre-established relationship with. Capturing the trust between patient and practitioner would resonate with the potential patient watching the video. For the interviews, we created a relaxed, encouraging set so that each subject could be their authentic self.

In the edit, we added relaxing, meditative music and cool tones to make the viewer feel at ease.

The Results

The specialty videos highlight the unique passion, philosophy, and dedicated care of each modality, while the About Us video provides an overview of the clinic as a relaxing, trustworthy place of community and integrative therapy.

These videos now serve as a conversion tool on the clinic’s website, helping potential patients feel comfortable and confident before booking.

Client Feedback

Here’s what some of the practitioners we worked with had to say about their experience:

★★★★★ - Michael VanSooy

One Hundred Seconds just finished producing a promotional video for the health clinic I work at, and I couldn’t be more impressed.
As the chiropractor at the clinic, I had to be on camera speaking, something I honestly found pretty challenging. I struggled to articulate my thoughts, paused often, and sometimes even stopped mid-answer. Zach was there the entire time, encouraging me, keeping things relaxed, and helping me find my words.
What truly amazed me, though, was the final product. The editing feels almost like magic. When I watched the finished video, I genuinely couldn’t believe it was me. Somehow, Zach and his team took a very raw, nervous experience and turned it into something polished, clear, and professional. The video is beautiful, the pacing is perfect, and the storytelling is spot-on.
I would absolutely work with Zach and the One Hundred Seconds team again and again. They not only delivered an incredible final product, but they also made the entire process enjoyable. Huge thanks to the whole team — I can’t recommend them highly enough.

★★★★★ - Mizuko Takamoto

Zach and One Hundred Seconds staff delivered a quality production. Clear direction, open-minded, receptive to feedback, fun and especially creative in the delivery of our video shoot. Great cinematographers. I'd trust them with my own productions in the future.